Business cards · Conduction

Conduction

Ruben van der Linde

Lateral thinker and the brain behind the tech.

ruben@conduction.nl +31 85 303 6840 conduction.nl

Front · cobalt face

Wat we bouwen

Apps op Nextcloud

Open registers & catalogi

Documentwerk dat klopt

Connect on LinkedIn

RvdL Conduction

Back · solutions + LinkedIn

Other team members — queued

One example card (Ruben) is committed; the other 8 cards are slated for a batch run once the LinkedIn URL per person is filled in. The card layout is parametric, name + role + email + monogram + LinkedIn-QR are the only per-person fields.

Marleen queued
Remco queued
Mark queued
Robert queued
Wilco queued
Barry queued
Remko queued
Thijn queued

Why we built it this way

The card has to earn the back

Most cards are 85×55mm of identity on the front and dead space on the back. Ours uses both sides and treats the back as the working surface.

QR is a LinkedIn invite, not a phone link. People who have your number may not call you. A LinkedIn DM lands and starts a conversation, that's the modern handshake.
Brand mark in the corner, not on a sticker. The Conduction logo sits at the bottom-right corner of the front, white on cobalt, sharing its parallel diagonal with the cut. The cut is part of the mark, not separate decoration. Mirrored on the back: the personal monogram occupies the same corner role.
Solutions, not skills. Three NL-direct lines on the back, what we build, not what we know. Fits the MKB-direct voice.
Monogram as a hex crest. Initials inside a pointy-top hex doubles as a personal mark and a brand tell, pocketable identity.
Plex Mono on contact lines. The CLI heritage of Conduction shows up in the typography. Email and phone read like a terminal record, not a marketing label.
Logo + wordmark lockup. The avatar SVG sits flush left of the wordmark, top-left, the canonical Conduction lockup. The mark belongs on the front, not text alone.
Cut corner, not full hex. A 6mm bottom-right cut, the rectangle that "indicates" via a single hex tell. Rectangles do, hexagons indicate.

Uses

tokens.css · avatar-conduction-white · linkedin-conduction QR · --hex-pointy-top clip-path · cobalt-fill · cut-corner pattern shared with cut-corners