Slogans we already use somewhere, plus the rules that make them. One claim, few words, no jargon.
Conduction builds. Partners deliver.
Wij sturen geen sales na een issue, alleen een commit.
We do not send sales after an issue, only a commit.
The OSS-credibility trigger. For the developer and IT lead who have "open source" as a requirement and know it's usually a half-truth.
Gebruik Conduction zonder ooit met Conduction te praten.
Use Conduction without ever talking to Conduction.
For the buyer who's had enough of demo gates and sales cycles. We build products, not funnels. Literally: download, install, done.
Geen workshop. Geen lock-in.
No methodology workshop. No lock-in.
Two single sentences that name the two biggest fears of an SMB buyer: the implementation project and vendor lock. Literally, that they don't have to.
Twee minuten installeren. Admin-rechten vereist.
Two-minute install. Admin required.
Concrete minute count plus the only barrier. Not "fast" or "simple" as adjectives, but a measurement plus a precondition.
Je verwijdert 'm net zo makkelijk als je 'm installeert.
The day you uninstall is as easy as the day you installed.
The anti-lock-in promise in action form. Not "no lock-in" (a claim), but the proof: try it, throw it away if you don't like it.
Gratis apps. Optionele support. Geen upgrade-nags.
Free apps. Optional support. No upgrade nags.
Three SaaS-fatigue pain points in three sentences. The buyer recognises themselves in all three and immediately knows this is a different model.
We bouwen apps. Partners installeren ze.
We build apps. Partners install them.
The shortest form of the Conduction business model. Apps as product, services from partners.
Demo's doen partners, niet Conduction.
Get a demo via a partner.
The CTA form of the line above. Sends directly to the partner page, no detour through a sales call.
Open source. Free. GDPR by default.
Open source. Gratis. AVG-compliant.
Our three real selling points. Replaces "NLDS-compliant" as a sales pitch. NLDS is a fact, not a proposition.
Geen consultancy. Apps die je installeert.
No consultancy track. No lock-in.
Against the implementation agencies we compete with. Apps are finished; you don't need to start a project to use them.
Pick an app. Install it. Done.
Kies een app. Installeer 'm. Klaar.
Three words, three sentences. Rhythm + concrete action. The install-first mindset in its most compact form.
Twelve apps. All open source.
Twaalf apps. Allemaal open source.
The apps-catalog hero. Counts the number, no qualifications. "All" does the work; no "a number of" or "many".
Wat je bereikt, niet wat we verkopen.
What you achieve, not what we sell.
The solutions-catalog hero. Frames "Solutions" as outcome, not product label. Also positions against package vendors.
Make Nextcloud your workspace.
Maak van Nextcloud je werkplek.
The ConNext landing hero. Says directly what it does and which foundation it runs on. No "platform that", no "ecosystem".
Schemas you write once.
Schema's die je één keer schrijft.
OpenRegister's promise: the design stays, the migrations disappear. Concrete pain point + concrete outcome, in four words.
WOO compliance, by Friday.
WOO-compliant, vrijdag live.
The WOO solution hero. Promises a date (within a work week) against a legal obligation. Impossible for a municipal leader to ignore.
Support runs through partners.
The apps stay free.
Support loopt via partners. De apps blijven gratis.
The support-page hero. Two sentences explain the business model without a word of preamble. Free apps + paid services, in ten words.
Install from the Nextcloud app store
Installeren via de Nextcloud app store
The primary CTA on every page. Literally the action + the place. No "Get started", no "Learn more". People know where they land.
Get a demo via a partner
Vraag een demo aan bij een partner
Replaces "Book a demo" and "Try the demo" everywhere. Carries the verb ("get") and the object ("demo via partner") so the intent is clear.
Browse all twelve apps →
Bekijk alle twaalf apps →
Count action + concrete scope. "All twelve" does the work; no "more" or "additional".
View on GitHub →
Bekijk op GitHub →
For the developer tier. Straight to the source, no detour through a marketing funnel.
Adding a new slogan?
Under sixteen words. One claim. No solution, no platform, no transformation. Write both NL and EN, or drop one if the other betrays it as a translation. Put the place where you use it in the meta row, so we know what the slogan is for.